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Google Unveils Hustle Academy to Train 5,000 SMEs across Africa

Google has unveiled the Google Hustle Academy, seeking to train 5,000 small and medium enterprises (SMEs) and entrepreneurs in Kenya, Nigeria, and South Africa for free.

The Academy is a Bootcamp-style training program designed to help entrepreneurs and small businesses owners position their businesses for investment opportunities and build viable business models for the future.

Business owners will undergo five days of hands-on training and receive 3,000 hours of training on fundamental aspects of business to help them navigate the challenges faced by SMEs in Africa.

The training curriculum includes strategic growth sessions including business growth strategy, building digital marketing roadmaps, discovering and evaluating funding routes and how to pitch for success among other topics.

The program is open to businesses that have been in operation for more than a year, have developed a business strategy and defined their product or service offering, and are aiming to grow. They must also have made a profit in the previous 12 months or be within 1-3 months of breaking even.